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於1970年馬榮駒先生加入第一品牌“萬寶路”煙草公司為市場營銷員。其後為配合煙草公司業務發展策略,馬先生於80年代初開始參與公司新開發之戶外廣告業務。在短短數年間,從零開始,馬先生為公司建立起一個超過三百個廣告位的網絡。這出色的成績吸引了戶外廣告先鋒麥兆棠博士的注意和垂青,在1993年麥博士邀請馬先生加入權威集團。不足十年間,權威公司已迅速發展成為香港戶外廣告業界表表者。
在權威集團工作期間,馬先生多番深入參與各項接觸法團、商界、政府官員和個別獨立業戶活動。他帶領公司團隊與政府相關部門交往,例如政府產業署、海洋公園、迪士尼樂園、香港旅發局、醫管局和房屋署(現由領匯管理);更多為私營發展商方面包括新鴻基、恆基、長江集團、信和地產、天星小輪、新世界第一渡輪、三號幹線。至於管業公司則有第一太平、康業、佳定、置邦和地鐵等等。
不僅負責對外事務,馬先生是拓展、市場、製作、甚至構建廣告牌決策者,他對於戶外廣告行業的認知是全面和豐富的,他有敏銳觸覺,特別是發掘有潛質廣告位。事實證明多次有業戶採納他的構建廣告牌建議而獲得巨大穩定收益。
麥博士於2013年辭世,一年後,馬先生決定與舊日權威伙伴劉志賢先生合創貝思高廣告有限公司。貝思高專注戶外廣告業務,並為客戶提供一站式服務。在經歷了多達20多年工作經驗,馬先生已累積相當龐大數量廣告位與客戶選用,不單限於香港,境外特別是大量澳門廣告位,必定能滿足客戶需求。在擁有全方位資源優勢下,馬先生對未來能夠提供良好滿意服務予客戶充滿信心及期待!
William first started with sales and marketing business in a tobacco company with No. 1 brand “Marlboro” in year 1970. To cope with marketing strategy, he began to involve in new business development - outdoor advertising in early 80’. Only in several years, William had built up a network of advertising station from zero to more than three hundred for his working company. This remarkable result had attracted the attention of Dr. Mak Siu Tong, the one at the end of the day being recognized as pioneer of Hong Kong outdoor advertising business. William was invited by Dr. Mak to join Convey Group in 1993. Within a decade Convey had already developed to become one of the leading local outdoor advertising companies.
During his service in Convey, William had deeply involved in participation in all sorts of activities with Incorporated Owners, Commercial Groups, Government Officials and independent landlords as well. William was the leader of the group to handle with Government Department such as Government Property Agency, Ocean Park, HK Tourism Board, Hospital Authority and Housing Authority (now markets by Link). There were much more in private sector such as SHK, Henderson Property, Cheung Kong Group, Sino Property, Star Ferry, New World First Ferry, Route 3, and for those management offices such as First Pacific Savills, Hong Yip, ISS Eastpoint and MTR, …. etc.
Not only dealing with external, William was the decision maker for sourcing, marketing, production and even construction of structural frame. His knowledge of outdoor advertising business is comprehensive and profound. He has a sensitive awareness to those potential locations and on many occasions acquired substantial steady income to landlord by adopting his proposition for erection of advertising structure.
One year after Dr. Mak passed away in 2013, William determined to have his own company and with C Y Lau set up Bestco, a company focuses on outdoor advertising activities and provides one stop service for all customers. Over 20 years’ lengthy experience, William had accumulated a very substantial number of advertising location ready for serving clients, not only in Hong Kong but also outside Hong Kong especially in Macau. With this all-round source, William is having full confidence to serve clients well and satisfaction in the forthcoming future.
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